MBA in Digital Marketing Syllabus is a key element for students and professionals who are aiming to thrive in today’s fast-paced digital business world. This specialized MBA course blends core management principles with cutting-edge marketing techniques. As the digital platform continues to reshape how businesses operate, mastering the tools and strategies taught is essential. The MBA in Digital Marketing Syllabus is carefully designed to equip the learners with both theoretical and practical skills relevant to the modern marketing landscape.
In this article, we will discuss the semester-wise syllabus, MBA in Digital Marketing Fees, MBA in Digital Marketing Syllabus, and recommended top books to help you succeed. So, whether you are planning to pursue this degree or just exploring your options, this article will offer valuable insights into what the course entails and how it can boost your digital marketing career.
MBA in Digital Marketing Syllabus: Course Details
Course details | Particulars |
MBA in Digital Marketing Course full form | Master of Business Administration in Digital Marketing |
MBA in Digital Marketing Course Level | Postgraduate |
MBA in Digital Marketing Course Duration | 2 years |
MBA in Digital Marketing Eligibility Criteria | Completed a bachelor ‘s degree in a relevant subject from a recognized university with minimum 55% as an aggregate score. |
MBA in Digital Marketing Fees | 2,00,000 to 15,00,000 and more |
MBA in Digital Marketing Course Salary | 8,00,000 to 12,00,000 per annum |
MBA in Digital Marketing Subjects | Managerial accounting, business research methods, marketing management, financial management |
MBA in Digital Marketing Course job roles | Digital marketing manager, social media manager, paid media manager, content writer, SEO manager |
MBA in Digital Marketing Syllabus: Core Subjects in MBA course
Subject title | Details |
Managerial Accounting | This subject covers fundamental accounting principles, which includes standard costing, financial statements, and cost accounting methods |
Organizational Behavior | The course covers organizational behavior important theories, management models, core frameworks, essential business terminologies |
Business Research Methods | This subject covers comprehensive understanding of the key concepts in scientific business research and practical applications |
Basics of Marketing | This subject covers core marketing concepts, its key functions, strategic framework and essential roles in business growth. |
Digital Business | These subject covers key frameworks and strategies related to commerce, social commerce, e-commerce in the digital business landscape |
Strategic Management | This subject offers insights into the strategic management process, highlighting the steps involved in the strategy formulation, benefits and related concepts |
Operations and Supply Chain Management | This subject explores fundamental of operations and supply chain management, addressing key topics such as ethical and environmental challenges, concept of internal customers, sustainable business practices |
Decision Science | This course equips the candidates with the framework of decision making, emphasizing analytical thinking and data driven strategies for solving business problems |
Enterprise Performance Management | This subject focuses on evaluating enterprise performance and developing strategies approaches to effectively manage and improve it. |
MBA in Digital Marketing Syllabus: Elective Subjects in MBA course
Elective subjects | Details |
Entrepreneurship development | This subject delves into entrepreneurship traits and examines various factors which influence entrepreneurship growth and success. |
Indian economy | This subject focuses more on major economic challenges in India, analyze the current trends , policies and the overall performance |
Management fundamentals | This subject outlines key management approaches and highlights the core competencies which are essential for effective leadership and organizational success. |
Essential of psychology for managers | This subject introduces the fundamental of psychology and examines its influence on managerial behavior and decision-making skills |
Legal aspects of business | This subject covers essential rules and regulations, legal framework business operations |
Demand analysis and forecasting | This subject focuses on demand and analysis and forecasting techniques to predict business and marketing outcomes effectively. |
Contemporary framework in management | This subject explains the key difference between the traditional and contemporary management frameworks, highlighting the relevance in today business environment |
Business, government and society | This subject explores the interrelationship between government, business, strategy and society, highlighting the roles and impact on each other in dynamic environment |
MBA in Digital Marketing Subjects
Semesters | subjects |
Semester 1 | Managerial accounting |
| Organizational behavior |
| Economic analysis for business decisions |
| Digital business |
| Business research methods |
| Basics of marketing |
| |
Semester 2 | Financial management |
| Human resource management |
| Marketing management |
| Search engine marketing |
| Email marketing |
| Mobile marketing |
| |
Semester 3 | Operations and supply chain management |
| Strategic management |
| Decision science |
| Content marketing |
| Affiliate marketing |
| |
Semester 4 | Indian ethos and business ethics |
| Cases in digital marketing |
Books and Authors in MBA Course
Subject | Book title | authors |
Management accounts | Management account | Khan and Jain |
Organizational behavior | Understanding OB | Uday Prateek |
Economic analysis for business decisions | Managerial economics | Homas and Maurice |
Business research methods | Research methodology in management | Dr. VP Michael |
Basics of marketing | Marketing management | Raj Saxena |
| Marketing management— test and classes | Tapan K Panda |
Digital business | Electronic commerce—managerial perspective | David King, Viehand, Jae Lee, Efraim Turban |
Marketing management | Marketing management | Ramansway and NanaKumari |
Conclusion
Pursuing an MBA in Digital Marketing is a future-ready postgraduate course which blends core management principles with the latest digital marketing tools and techniques. MBA in Digital Marketing 2025 is designed to prepare the students for the ever evolving digital business landscape. With the growing demand for digital marketing executives, this degree opens doors to various fields such as digital marketing manager, SEO manager, and social media analyst.
